MAKING THAT FIRST IMPRESSION
WHAT IS POINT31?
In short, Point31 is a work of progress - a constant state of flux - allowing me a sandbox for ideas and ventures while discovering what does and doesn't work.
On the following pages, only the most recent client works are showcased. My areas of expertise span multiple mediums such as Print, Digital and Motion.
WHO AM I?
I have over 14 years of multimedia experience - with primary expertise in Print, Web and Video.
In 2011, Folio magazine recognized my talents as one of the top 40 individuals in the magazine industry.
May 28, 2014
Summer Expires Direct Mail
A designer for any medium is similar to a magician. It is the end result that matters, however how you got there is just as much a part of that act.
90 PRINTED ISSUES STRONG
Creative Director since 2000 for
Designs in Machine Embroidery -
An 88 page, bi-monthly publication.
In 2013 released digital editions of DiME magazine for the mobile market - focusing on Apple and Android tablets.
and development of
8" x 8" "weekend"
In 2012 exclusive digital editions were created for the desktop to test the market and determine the numbers needed to sustain a tablet version.
FUNCTIONAL ONLINE PORTALS
Staying current on digital trends and devices, there is never an excuse for interactivity and function to be trumped
by bad design. Start with the basics, if the web portal doesn't function across multiple devices, in my experience the project is being approached in the wrong mindset.
The links above are for an event registration site and an educational map. Both utilize and promote device
oriented interactivity with specific function.
2014 VDTA Registration Site
Port Jefferson Interactive Map
Web work is where I got my start in 1997 - Since moving onto print and other mediums, I have never lost the pulse of online interaction and trends.
Original Sketch Of
2014 VDTA Registration Portal
Both sites were built with all devices in mind - even this one!
BLASTING VIDEO OVER EMAIL
Each product release features a Direct to Consumer video featuring the product
and the issues resolved as a result.
Multiple instructional DVDs produced
Growing trends in email solicitation is the use of promotional videos. Utilizing this approach, we directly reach the consumer.
Original Sketch Of 2014
Promotional videos branding overlays
Applying design principals across mediums isn't an easy task - but the more cohesive the message the more attention it will gain. Never miss the opportunity to promote the brand over the product.
Start on paper to define the objectives.
It starts with a "blank" page - regardless of media.
A SHOWCASE OF PRINT, DIGITAL AND MOTION MEDIUMS